Every April, Amaze celebrates World Autism Month with our Hoodie Up campaign, an annual campaign aimed at celebrating and uplifting the Autistic community, while promoting understanding, acceptance, and inclusion in society.
We are excited to announce that the theme for 2025 is “My Positive Autistic Identity”, and we want you to be at the heart of this celebration!
The theme of Hoodie Up 2025: My Positive Autistic Identity is all about celebrating the strength, uniqueness, and pride of being Autistic.
The 2025 campaign focuses on embracing and uplifting the positive aspects of Autistic identity, empowering individuals to fully appreciate and take pride in their experiences. It challenges limiting stereotypes and highlights the incredible skills, perspectives, and joys that come with being Autistic. The campaign encourages everyone to reflect on their own positive Autistic identity, while fostering a community that supports and creates space for Autistic people to confidently be their true selves.
To make this campaign truly community-driven, this year, for the first time, we’re excited to host a community design event to select the graphic for our 2025 merchandise.
This design event is an opportunity to express, reflect, and celebrate what positive Autistic identity means to you. It’s about celebrating neurodiversity, fostering pride, and creating a space where every Autistic person can feel seen, respected, and valued. We want to find a design that captures the strength, individuality, and pride of being Autistic – A celebration of everything that makes our community unique!
Thanks to all who entered a design! We were thrilled to see your designs on the theme My Positive Autistic Identity.
Stay tuned to see the winning entry which will be chosen as the 2025 exclusive design for Amaze merchandise!
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